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FTLO
Travel
Graphic/ Web Designer
A custom icon library and expanded branding suite were developed to support the company’s website redesign, establishing a clear and cohesive visual language. The design emphasized consistency and adaptability, extending across both digital interfaces and marketing materials. Page layouts and UI components were refined to ensure the refreshed brand identity translated seamlessly into the overall website experience.


New Site Overview
In the first week post-launch, site traffic doubled and monthly bookings exceeded performance benchmarks.
A year-long website redesign enhanced the company’s digital experience through a stronger structural framework, new feature modules, and a revitalized brand identity.


New Trip Page Features




Place Visted
Overnight
Trip Direction

Map it out - See your entire trip route, over night stops, day trips and everthing in between
Icon Library






...
The redesigned site went live on September 2025, stay tuned for ongoing updates.





© 2025 by Qilu Zhou
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