About
Qilu
/Chi·lu/
Education
California College of the Arts
Bachelor of Arts, Graphic Design
08/2018-05/2022
San Francisco
Work Experience
Design Related
11/2022-Present
Graphic/ Web Designer
• Led design efforts for the company’s new website launch, creating visual
assets, such as icon library, branding map series, and ensuring on time
delivery that improved user engagement and brand consistency.
• Collaborated with Web Development to analyze Clarity data, optimizing
navigation, enhancing visual hierarchy.
• Designed graphics and a GIF asset kit for marketing emails, boosting
engagement and click-through rates.
• Led the creation of user-friendly wireframes and web interface for the
FTLO/LOCAL campaign, contributing to a successful launch.
San Francisco
Designer, E-Commerce
03/2023-Present
San Francisco
• Propose bi-weekly sales campaigns, designing mailchimp graphics, website
banners, and Instagram Reels while maintaining a consistent visual style
across all platforms.
• Shoot and edit product photography and short-form videos, maintaining on brand
visual aesthetics across social media content.
• Designed graphic patterns for products that achieved significant sales volume (1K+).
Visual Designer
10/2022-07/2024
San Francisco
• Led visual identity deisgn include the logo, color palatte, illustration,etc
ensuring cohesive brand representation.
• Worked with Operations & Finance to create a clean pitch deck template.
• Collaborated with UI/UX on onboarding illustrations, improving app setup
and navigation.
• Worked with marketing team, designed social media assets and print
materials for App promotional.
• Led design initiatives for key reports, enhancing visual appeal and engagement.
• Design annual merchandise, while contributing to branding efforts for community engagement.
Graphic Design Intern
07/2022-12/2022
San Francisco
Graphic Design Assistant
03/2022-05/2024
San Francisco
• Co-Designed the 2022 SFFILM Program Guide, focusing on typography and
layout for clarity and audience appeal.
• Developed social media assets, ensuring brand and marketing alignment.
• Led the design of the 2022 Essential SF Program Guide, providing clear navigation
and information for participants.
Work Experience
Management Related
Campus Director
01/2025 - Present
Daly City
• Led and trained a team of instructors, standardizing workflows and ensuring a consistent, high-quality study experience.
• Served as the first point of contact for prospective families: guided trial classes, identified children’s needs, and recommended programs, resulting in strong enrollment conversion.
• Planned and coordinated the annual student art exhibition, including curating works, organizing logistics, and hosting the reception event.
• Developed and curated social media content, promoting classes, student
achievements, and events, increasing community awareness.
• Taught a wide range of art courses for children ages 3–15, adapting content to different learning styles and age groups
• Led parent-child art workshops, guiding families in hands-on creative projects while fostering engagement, learning, and fun.
Art Instructor
03/2023 - Present
© 2025 by Qilu Zhou